What is a backlink and why are they important?

Backlinks or Inbound Links (IBL’s) are links that are directed towards your website and are the building blocks to good Search Engine Optimization. The number of backlinks a website has is a good indicator of its popularity or importance with search engines. Search engines, namely Google, give more credit to websites that have a larger number of quality backlinks and consider those websites more relevant in a search query.

The most important factor for determining a website’s search engine ranking is the number of backlinks. The backlinks themselves are synonymous to votes, and the more votes you have, the higher you rank.A low number of backlinks may indicate that your site is new or unpopular. But with a little work, it can be hard for websites to overtake yours if your site has lots of backlinks that show authority on the subject or topic.This article will provide an overview of how to build quality links using social media, contact lists and directories. It will also explain how external linking sites are not as advantageous as they once were due to Google’s ranking algorithm updates.

Why Build Backlinks?

When you search the Internet, look at the first ten results on Google or whatever search engine you are using. What do you see? If it’s a big site with tons of content, then not too many backlinks. However, what if it’s a small business with one page of blog post on their site? Now there are more backlinks to that website! If someone wanted to push that website up in the rankings, they would need to increase its amount of quality backlinks.

Building Backlinks is the most important aspect of SEO.
The more backlinks you can build, the more rankings your website will get.
This is because that many people visit blog posts/websites that link back to yours due to their good content, and linking to your website can boost up rankings for all of them.
Here are some of the most important factors you should consider when looking for backlinks.
It is very important to stay up to date on changes in the industry.
Make sure you are able to discern your unique value from your competitors.
This will help with growing your brand. It is not always easy knowing how many backlinks will be substantial enough for SEO purposes.
You should aim for at least 50 – 100 links per page on every web page on your website (blog, forum, or product page).

Web resources that have backlinks are said to acquire authority and credibility. Building backlinks for your web resource helps you in increasing its authority and credibility.
A backlink refers to a link, typically found on another website, pointing to your website. It could be seen as an endorsement of your site by the owners of the site providing the link. The more high quality links you have pointing to your site, the more “authority” or “trust” you’ll have with search engines like Google, Yahoo! and Bing. Getting high quality links is an ongoing process that requires patience and perseverance.

 

Leave A Comment